Opportunities in the Brazilian sports market
In this issue, LS Brazil Outlook analyzes prospects for significant changes in the sports industry in the country. Legislative initiatives aimed at modernizing local football clubs are discussed; they could result in investors being able to hold equity stakes and to participate in their governance. Another topic is the debate over re-negotiating the criteria that apply to the distribution of revenues from the sale of broadcasting rights, a vital source of income for clubs.
A bill of law expected to pass in Congress in the first half of the year allows sports betting and gambling in general. A multi-billion market would be open to local and foreign investors; this is the topic of a further article in this newsletter.
Finally, we examine a great shift in fans’ consumption pattern – one that forces advertisers in sports events to revise their strategies.
Image credit: Archive/Agência Brasil
